Your Video Marketing Strategy Done for You + Full Support & Accountability to Get You Confident & Consistent.
You want the clarity of a custom video marketing strategy without having to do any of the heavy lifting. This VIP package includes two strategy sessions followed by the delivery of your custom video plan plus accountability and support to ensure you have the confidence and consistency to execute that plan over the course of one year.
Your custom video strategy will include:
Big Picture – We will spend some time gathering information about your business, it’s brand and position, and set goals for your marketing.
Target Audience – Defining, understanding, and finding your ideal customer is key to a successful video strategy. We walk you through the process of dialing in your target audience, do the research to ensure we know where and how they consume videos and set you up to create videos that resonate with them.
Plan – After a final discussion around your customer journey, we’ll pull together all of the research and details to create your custom video marketing strategy. This document will help you stay clear on the who, what, where, when, why, and how of your video strategy so that every video plays a role in moving the needle for your business.
Message Mastery – The core message for your marketing informs all of the content you create. We will craft this core message for you and build out a list of video topics that are aligned with your core message and your brand. We will also provide you with a video script template so you can write your scripts with ease.
Gear & Skills – Determine the equipment and systems you will need to execute your video plan and get comfortable with it. Demo videos will help fill in any skills gaps.
Mindset & Confidence – Once the plan is built, you still need the confidence to get on camera and deliver those video messages! Through online lessons, you’ll learn mind-hacks that will become your confidence toolbox so you never avoid recording or publishing again. And, you’ll get a video review with personal feedback and tips on performance.
Produce – Create videos with ease and consistency using proven production techniques.
Publish & Promote – Ensure your videos don’t get lost in the video void using promotion and optimization strategies.
Leverage & Learn – Make your videos (and the data they collect) work harder for you.
You’ll have access to the full online program but you can skip the first half of it because we will be doing it for you. You will also have access to the instructor through weekly office hours for immediate answers to your questions and strategy tweaking.
🗓️ A full year of access to the program as well as the accountability and support you need to ensure you continue to execute your plan without interruption. This includes 1:1 laser coaching sessions (15 minutes) during weekly office hours to keep you committed, consistent, and moving forward.
📥Download templates from the library including: video script template, video sales letter template, content calendar template, webinar script template, and more.
🧠Access to all live workshops presented by Valerie McTavish during your year of membership. Topics range from Storytelling to Content Development and even Editing.