Supercharge Your Videos with Storytelling
[Recording] 3-Hour Workshop Reveals how to Deepen Audience Connection and Boost the Know-Like-Trust Factor so you can Convert with Ease.
Access the Recordings + Bonus Resources for Just $197
You’re in the right place if you believe that video marketing is all about creating relationships with your ideal customer.
You’re also in the right place if you’ve been struggling to create videos that do just that.
Storytelling is a powerful skill
It can supercharge your videos by helping your audience connect with you, making your videos more memorable, and ultimately boost that know, like, and trust factor that every entrepreneur knows is key to converting with ease.
That’s all great – but how do you do it right?
How do you make sure that the stories you tell make your videos more effective without being cringe-worthy?
I’m Valerie McTavish
I’ve been using storytelling effectively for over 30 years. First in corporate videos, then in advertising and live television, and most recently in content marketing. Now, I’m sharing my tools and secrets so you can too.
When I show you how easy it is to develop storytelling as a skill, you won’t believe how much it changes your ability to connect with your audience.
Once you are skillfully using stories in your videos you’ll notice countless benefits. Here are just a few.
We share stories with our friends to get closer and get to know them. The same can be true for you and your ideal customer.
Sales are always easier when the customer knows, likes, and trusts you. Sharing stories helps to do that.
Increased Brand Awareness and Loyalty
Storytelling greatly increases recall and also creates an emotional memory which leads to affinity.
Your audience is far more likely to like, comment or share your videos when they are rich with memorable and compelling stories.
3 Powerful Hours
By the end of this 3-hour workshop, you will have the skills and confidence to share stories in your videos in a way that will turn your viewers into fans, and your fans into customers.
This is a jam-packed 3-hours of storytelling skill-building!
Here are the steps to your success as a storyteller:
Before you start sharpening your storytelling skills, you want to make sure you’re going to use them in the most effective way so we’ll review intentions in video marketing.
Telling a compelling story is a skill so you’ll also be given tools to help you hone the craft of storytelling through the use of a story arc and developing your own style.
There are many proven story structures and we’ll explore the 5 that are most applicable to entrepreneurs. Plus we’ll explore the best video styles to apply them to.
How and when to engage your storytelling skills is key. Discover the most effective ways to insert your stories into your videos.
Not every story type works in every video. You’ll learn how to adjust your story into a feature, a short story, or an anecdote depending on which will best serve your video’s intentions.
Endless Story Ideas
Worried you’ll run out of stories? Discover how to use other people’s stories in a personal way. Plus get idea generation and preservation strategies that will ensure your idea-well never runs dry!
You’ll walk away with the Story Styles Guide and 20 Story Prompts to get your creativity flowing.
I would highly recommend Valerie and her expertise. She’s always a wealth of knowledge and the top of researching what is working now in video marketing strategies.
Valerie McTavish thank you for sharing your video marketing expertise. You are brilliant at what you do and your advice is tried and true. You have definitely helped me move the needle.
Ready to supercharge your videos with storytelling?
Supercharge Your Videos w/ Storytelling WorkshopAccess Recordings + Bonus Resources
- 3hr Recorded Event
- Story Styles Guide (pdf)
- 20 Story Prompts (pdf)
- Lifetime Access
- 30-minute Storytelling Coaching Session with Valerie