Video Marketing Mastery Coach Valerie McTavish

Develop an Effective Video Strategy (and Learn to Confidently Deliver It) so you can Increase Impact, Build Authority, and Grow Sales

valerie mctavish runs the video marketing mastery program

Get 1:1 Video Confidence Coaching and a Custom Strategy to Unlock:

  • Comfort and Ease on Camera
  • Messaging that Connects with your Ideal Customer
  • An Effective Video Marketing Strategy
  • The Confidence to Release Videos Consistently

Are You Video Resistant?

  • You know the value of video marketing and want your business to benefit but you JUST. CAN’T. DO. IT.
  • The idea of ‘putting yourself out there gives you anxiety
  • You’ve tried to do videos in the past but they didn’t move the needle for your business and weren’t worth doing.
  • Learning the skills to create videos (lighting, camera, mics, editing…) seems too daunting and overwhelming.

If you said yes to one or more of these questions then I need to share a bit of a hard truth with you. Willpower alone is likely not going to get you to a place where you are creating effective videos consistently for your business. And that means, you’ll be missing out on the expanded reach, authority boost, and increased sales that a strategic (and implemented) video plan can deliver.

I don’t want that for you & I hate that female entrepreneurs deal with this more than their male counterparts!

Video Marketing Coach

Video Marketing Confidence & Mastery enables you to conquer all of these challenges along with the support of an experienced video expert and coach. This is perfect for:


Coaches & Consultants

 Service Providers

 Course Creators

 Thought Leaders & Speakers

 Online Store Owners

Through this program, you will:

🔎 Give your video efforts purpose (by getting clear on your video intentions).

🗨️ Ensure you’re sharing the right message with the right audience (and watch your engagement soar).

📷 Determine and learn the necessary equipment and skills to create videos that serve your audience and your business without breaking the bank.

🧘‍♀️ Break through any self-doubt, negative self-talk, and confidence issues to get you comfortable on camera (even if this seems impossible).

⏩ Get super organized so that you can produce videos with ease (in a fraction of the time). 

📅 Create a no-fail content calendar that will have you publishing consistently (and reaping the benefits).

Transformational Experiences

Your Path to Video Marketing Confidence & Mastery

The exact steps we follow to create an effective custom video marketing strategy and empower you to execute it with total confidence. This is the roadmap we’ll follow:

1. Big Picture

We start the program zoomed out and looking at the big picture of how video marketing will serve your ambitions.

2. Target Audience

For videos to have maximum impact they need to speak directly to your ideal customer. In this session, we get hyper-focused on your target audience.

3. The Plan

Having a video marketing strategy will clearly lay out the who, what, why, where, and when of your video efforts.

4. Message Mastery

Your messaging can make or break your video efforts. This section will get your messaging dialed in.

5. Gear + Skills

Determine the equipment you will need (if any) and learn the skills to use it.

6. Mindset + Confidence

It’s time to dig deep and face what’s been keeping you from creating videos. By the end of this session you’ll have the tools to become unstoppable!

7. Produce

You’re ready to start producing videos! But, we want to make sure you do it as efficiently as possible so in this session we’ll cover strategies and efficiencies.

8. Publish + Promote

The next step (and one that many struggle with) is publishing your videos consistently (with a content calendar) & promoting with a precise strategy.

9. Leverage + Learn

Smart entrepreneurs know how to make their content keep working for them. That’s what we’ll tackle in this session to set you up for continued success.

Why Should You Trust Me? Good Question!

video script template

 Hey there, I’m Valerie.

You might think that being confident on camera comes easy to me…but the truth is I struggled (I mean, tears and sleepless nights) to get on camera for my business. 

About 7 years ago, someone asked me why I wasn’t focusing my business on my greatest strength (video production). After much soul-searching, I had an epiphany – I was avoiding teaching video marketing because it meant I had to walk the walk and put myself out there.

I was video-resistant. 

In that moment, I knew that if I felt this way despite having over 25 years in video and television production, having 100s of hours on air in television and radio, and an entire career of helping others feel confident on camera then it must be even harder for other women.

I resolved to change that. I committed to facing my own fears (and ego and limiting beliefs and vanity…) The more I put myself out there, the easier it got. Having a clear plan, knowing what I wanted to say and why, and staying focused on who I might be helping with my videos really empowered me to push through.

I did all of that so that I could help you. Nothing is more important to me than empowering female entrepreneurs, like you, break free of limiting beliefs, societal shackles, and self-doubt so they can really show up for their business in an intentional and confident way that will bring big results!

Where My Work Has Appeared:


Every female entrepreneur who has taken the program says they feel more confident as a result. 

Before Video Marketing Mastery my biggest hang-up with videos was…everything – LOTS to understand and camera/stage fright and now I’m confident that I can do this! I’m not nearly as self-conscious and I’ve learned gobs!


“Before I became a Video Marketing Master, my biggest hang-up with videos was not being able to talk in front of the camera and now I’m confident that I can create videos that are not going to be perfect but engaging .”


Before I became a Video Marketing Master, my biggest hang-up with videos was finding the right words to say and now I’m confident that I can send a message without worrying.


Before I became a video marketing master, my biggest hang-up with videos was a strategy. Feeling overwhelmed and confused as to where to start.  and now I’m confident that I can create quality videos that are purposeful, succinct, and have fun doing it! 


What it would be like to:

Create videos with total ease without ever worrying about what to say, how you look, or what people will think?

Have total clarity on your video plan so that you can confidently share content that moves the needle for your business? 

Build real relationships with your ideal customer so that selling never feels sleazy or cheesy?

Strategic Video Can Change the Game


Increase Reach + Engagement

Whether your videos live permanently on your website or populate your social media feeds, they will increase your visibility. Plus, when your videos are intentional, they garner far more engagement which fosters your relationship with your customers.

Convert with Ease

People like to buy from people that they know, like, and trust. When you consistently share valuable videos, your audience begins to see you as a friend. The relationship-building approach to content marketing greatly improves the ease and comfort of asking for the sale. 


Video marketing is the most powerful when it is done with intention and consistency. This program not only provides the tools you need to regularly produce effective videos, it also offers the accountability and guidance to keep you moving forward. 

Boost Authority

If you’re building a business or your personal brand, you want people to see you as a thought-leader. Video is an excellent way to share your knowledge so that people see you as an expert. The more you share, the more they’ll respect you and see that you are the one to work with. 


Uncertainty is one of the biggest challenges for entrepreneurs. Will their efforts be rewarded? That’s why clarity is so important and in this program, you will get clear on your purpose, your plan, and your message with support and feedback every step of the way. 


All the best-laid plans can be waylaid by a lack of confidence. Every step in this program is designed to move you closer to the certainty you need to create (and consistently release) videos with total confidence – even if that nasty inner-critic usually gets in the way!

The Video Marketing Confidence & Mastery Program is Your Shortcut to Creating Intentional, Strategic, and Effective Videos with Confidence.

Participant LOVE… 

Put an end to videos that don’t move the needle for your business.

Say NO to perfectionism, procrastination, or fear getting in your way.

This Program is NOT for YOU!

I like to win. And I like to see the entrepreneurs I work with win. So, I don’t let just anyone into the program. I want to make sure it’s a fit for you before we work together.

This program is not right for you if:

  • You’re still at the idea stage
  • You can’t commit to the planning and strategy review meetings.
  • You prefer group coaching to one on one.

BUT This Program IS for You If…

You’re still reading, so you probably want to know if this program is for you. I’ve witnessed certain women really kill it in the program and you will too if:

  • You’re an ambitious female entrepreneur 
  • Your business is operational and ready for a boost.
  • You’re motivated to grow
  • You know that sharing your message is a powerful way to increase your impact (even if it means stepping outside your comfort zone)

Does That Sound Like You?

Great. Let’s get started right away. Once you sign up, you’ll get an email with my calendar link so we can book our initial call.