Video Marketing Mastery 2022


Master Video Marketing with Full Support & Accountability

  • 9 modules with online lessons (videos)
  • Downloadable worksheets with video feedback
  • Weekly 1:1 coaching sessions (office hours with Valerie)
  • Weekly Accountability Meetings (live group Zoom calls with Valerie)
  • Access to the private Facebook community for peer support
    • Access to Live, Quarterly Workshops
    • Templates Library (downloadable script + content calendar templates)
    • Video Equipment Demos
    • FAQ Video Library
    • Recordings of Past Meetings

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SKU: VMM-2022-full Category:


Build Your Video Content Plan & On-Camera Confidence with Full Support & Accountability

Go from video-resistant to video-confidence so that you can increase your reach and grow your business without working harder … even if you dread being on camera.

Video is the number one way to connect with your ideal customer digitally. The statistics and data back this up. But, even when they know this to be true, many female entrepreneurs struggle to commit to a video plan and execute it. This online, group coaching program was created to give your video strategy a clear purpose and give you the confidence to make it a reality.

The 9-Step program walks you through these critical elements to video marketing clarity + confidence:

Big Picture – We zoom out to fully understand the goals of your business and the (real) problem you solve in your business so that you can assess the best way for videos to get you to your goals.

Target Audience – Determining who your ideal client is will change everything about how and why you create videos for your business.

Plan – Get clear on the who, what, where, when, why, and how of your video strategy so that every video plays a role in moving the needle for your business.

Message Mastery – Find the core message that cuts through to your ideal client then master writing and delivering mini-messages that support it.

Gear & Skills – Determine the equipment and systems you will need to execute your video plan and get comfortable with it.

Mindset & Confidence – Learn mind-hacks that will become your confidence toolbox so you never avoid recording or publishing again. And, get a video review with personal feedback and tips on performance.

Produce – Create videos with ease and consistency using proven production techniques.

Publish & Promote – Ensure your videos don’t get lost in the video void using promotion and optimization strategies.

Leverage & Learn – Make your videos (and the data they collect) work harder for you.

Go at your own pace. You will have access to the full course (video and worksheet) through the online learning system. You will also have access to the instructor through weekly office hours for immediate answers to your questions and a weekly accountability meeting (via Zoom) where everyone will check in and get support as they work through each step. Additional support will be available via the private Facebook Community.


🗓️ A full year of access to the program as well as the accountability and support you need to ensure you continue to execute your plan without interruption. This includes 1:1 coaching during weekly office hours, weekly group accountability meetings, and Facebook community access for ongoing support from the entrepreneurs who are also walking this path with you.

📥Download templates from the library including: video script template, video sales letter template, content calendar template, webinar script template, and more.

🧠Access to all live workshops presented by Valerie McTavish during your year of membership. Topics range from Storytelling to Content Development and even Editing.